Introduction
With the following data protection declaration we would like to inform you about what types of your personal data (hereinafter also referred to briefly as "data") we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as .B our social media profiles (collectively referred to as "Online Offer").
The terms used are not gender specific.
As of March 26, 2021
Index
- Introduction
- Responsible
- Overview of processing operations
- Relevant legal bases
- Security
- Transfer of personal data
- Data processing in third countries
- Use of cookies
- Provision of the online offer and web hosting
- Blogs and publication media
- Contact
- Sweepstakes and competitions
- Online marketing
- Valuation platforms
- Social media presences
- Plugins and embedded functions as well as content
- Deletion of data
- Modification and updating of the Privacy Policy
- Rights of data subjects
- Definitions
Responsible
Nele Fischer
Rudolf Breitscheidstr. 24
35037 Marburg
Email address: hello@travelandfree.com.
Overview of processing operations
The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- Event data (Facebook) ("Event Data" is data.B that may be transmitted by us to Facebook via Facebook pixels (via apps or other ways) and relate to persons or their actions; Data includes, for example.B information about visits to websites, interactions with content, features, installation of apps, purchases of products, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event data does not include the actual content (such as comments.B. written), login information and no contact information (i.e. no names, email addresses and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
- Inventory data (e.B names, addresses).
- Content data (e..B. input in online forms).
- Contact details (e.B. e-mail, phone numbers).
- Meta/communication data (e..B device information, IP addresses).
- Usage data (e.B. websites visited, interest in content, access times).
- Contract data (e.B. subject matter of the contract, term, customer category).
Categories of affected persons
- Communication.
- Customers.
- Users (e.B. website visitors, users of online services).
- Competition and competition participants.
Purposes of processing
- Provision of our online offer and user-friendliness.
- Conversion measurement (measurement of the effectiveness of marketing measures).
- Execution of competitions and competitions.
- Feedback (e.B. Collecting feedback via online form).
- Marketing.
- Contact requests and communication.
- Profiles with user-related information (creating user profiles).
- Remarketing.
- Security.
- provision of contractual services and customer service.
- Manage and respond to requests.
- Target group ingesity (determination of target groups relevant for marketing purposes or other content output).
Relevant legal bases
Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or residence. Should more specific legal bases be relevant in individual cases, we will inform you of them in the data protection declaration.
- Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR) – The data subject has given his consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
- Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures carried out at the request of the data subject.
- Eligible interests (Art. 6 sec. 1 p. 1 lit. f. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
Security
We shall take appropriate technical and organisational measures to ensure a level of protection commensurate with the risk, taking into account the state of the art, the cost of implementation and the nature, the scope of the processing, as well as the different probability of occurrence and the extent of the threat to the rights and freedoms of natural persons.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access to, entry, disclosure, securing availability and separation. In addition, we have established procedures that ensure the exercise of data subjects' rights, the erasure of data and reactions to the risk of the data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly presets.
Transfer of personal data
In the context of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include, for example.B, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such a case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data, which serve the protection of your data.
Data processing in third countries
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this is only in accordance with the legal requirements.
Subject to express consent or contractual or legally required transmission, we process or have the data processed only in third countries with a recognised level of data protection, contractual obligation by so-called standard safeguard clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Use of cookies
Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user's computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. The stored information may include, for example.B the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored on the basis of pseudonymous online identifiers, also known as "user IDs")
The following types of cookies and functions are distinguished:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
- Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Similarly, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
- First-party cookies: First-party cookies are set by us.
- Third-party cookies (also known as third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
- Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.B. to store logins or other user input or for reasons of security).
- Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behaviour (e..B. viewing certain contents, benefits of functions, etc.) are stored on individual websites in a user profile. Such profiles are used to display to users, e.B. content that corresponds to their potential interests. This method is also known as "tracking", i.e. tracking of the potential interests of users. Insofar as we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.
Notes on legal bases: On what legal basis we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed by cookies will be processed on the basis of our legitimate interests (e..B. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, in order to fulfil our contractual obligations.
Storage time: Unless we provide you with explicit information about the storage period of permanent cookies (e.B. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
General notices on revocation and opposition (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively, "opt-out"). You can first declare your objection by means of the settings of your browser, e.B., by disabling the use of cookies (thereby also limiting the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be explained by means of a variety of services, especially in the case of tracking, through the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection within the scope of the information on the service providers and cookies used.
Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which the consents of users can be obtained in the use of cookies, or the processes and providers mentioned in the context of the cookie consent management procedure, as well as managed and revoked by the users. In this case, the declaration of consent is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can be carried out on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following instructions apply: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is formed and stored with the time of consent, information on the scope of consent (e.B. which categories of cookies and/or service providers) as well as the browser, system and used terminal device.
- Types of data processed: usage data (e..B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Affected persons: users (e.B. website visitors, users of online services).
- Legal bases: Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance.
The data processed in the context of the provision of the hosting offer may include all information concerning the users of our online offer that is incurred in the context of use and communication. This regularly includes the IP address necessary to deliver the contents of online offers to browsers and all entries made within our online offer or from websites.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The server log files may include the address and name of the retrieved websites and files, the date and time of the retrieval, the amount of data transferred, the notification of successful retrieval, the browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.
The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability.
- Types of data processed: content data (e.B. input in online forms), usage data (e..B. websites visited, interest in content, access times), meta/communication data (e.B device information, IP addresses).
- Affected persons: users (e.B. website visitors, users of online services).
- Purposes of processing: provision of our online offer and user-friendliness.
- Legal bases: Legitimate interests (Art. 6 sec. 1 p. 1 lit. GDPR).
Services and service providers used:
- ALL-INKL: services in the field of the provision of information technology infrastructure and related services (e..B. storage space and/or computing capacity); Service provider: ALL-INKL.COM – Neue Medien Münnich, owner: René Münnich, Hauptstrasse 68, 02742 Friedersdorf, Germany; Website: https://all-inkl.com/; Privacy Policy: https://all-inkl.com/datenschutzinformationen/.
Blogs and publication media
We use blogs or similar means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices.
Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for commentor or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right to process the information of the users for spam detection on the basis of our legitimate interests.
On the same legal basis, we reserve the right to store the IP addresses of users for their duration in the case of surveys and to use cookies in order to avoid multiple votes.
The information provided in the context of the comments and contributions about the person, any contact and website information as well as the content information will be stored permanently by us until the user objects.
Akismet Anti-Spam Check: We use the "Akismet" service based on our legitimate interests. Akismet distinguishes comments from real people from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for comparison purposes for four days. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information about the browser used, the computer system and the time of the entry.
Users are welcome to use pseudonyms or to refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a pity, but unfortunately we do not see alternatives that work just as effectively.
- Types of data processed: inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e..B websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Affected persons: users (e.B. website visitors, users of online services).
- Purposes of processing: provision of contractual services and customer service, feedback (e.B. collecting feedback via online form), security measures, management and response of enquiries.
- Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
Services and service providers used:
- Akismet Anti-Spam Check: Akismet Anti-Spam Check; Service Provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy.
Contact
When contacting us (e.B. via contact form, e-mail, telephone or via social media) the information of the requesting persons will be processed, insofar as this is necessary to answer the contact requests and any necessary measures requested.
The answer to contact requests in the context of contractual or pre-contractual relationships is to fulfil our contractual obligations or to answer (pre)contractual enquiries and, in addition, on the basis of the legitimate interests in answering the enquiries.
- Types of data processed: inventory data (e.B. names, addresses), contact information (e.B.g. e-mail, telephone numbers), content data (e..B. entries in online forms).
- Affected persons: communication partners.
- Purposes of processing: contact requests and communication.
- Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
Sweepstakes and competitions
We process personal data of the participants of competitions and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, execution and processing of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g.B in the security of the competition or the protection of our interests against misuse by possible collection of IP addresses when submitting competition entries).
If entries of the participants are published in the context of the contests (e.B. as part of a vote or presentation of the prize entries or the winners or the coverage of the competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time.
If the sweepstakes takes place within an online platform or a social network (e.B. Facebook or Instagram, hereinafter referred to as the "Online Platform", the terms of use and data protection of the respective platforms shall also apply. In such cases, we would like to point out that we are responsible for the information provided by the participants in the context of the competition and that inquiries regarding the competition should be directed to us.
The winners' data will be deleted as soon as the competition or contest is completed and the data is no longer required to inform the winners or because questions about the competition are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for longer to, for example.B answer questions about the winnings or fulfill the winnings; in this case, the retention period depends on the type of profit and amounts to .B for items or services up to three years, in order to be able to process e.B. warranty cases. In addition, the participants' data may be stored for a longer period of time, e.B. in the form of coverage of the competition in online and offline media.
If data has also been collected for other purposes in the context of the competition, its processing and retention period shall be governed by the data protection notices for this use (e.B. in the case of a registration for the newsletter in the context of a competition).
- Types of data processed: inventory data (e..B names, addresses), content data (e..B. entries in online forms).
- Persons affected: competition and competition participants.
- Purposes of processing: execution of sweepstakes and competitions.
- Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. (b. GDPR).
Online marketing
We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar methods are used by which the information relevant to the presentation of the aforementioned contents about the user is stored. This information may include, for example.B. content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, these can also be processed.
The IP addresses of the users are also stored. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect users. As a general rule, the online marketing process does not store clear user data (such as .B e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or by similar procedures. These cookies can later generally also be used on other websites that use the same online marketing method, read out and analyzed for the purposes of displaying content as well as supplemented with further data and stored on the server of the online marketing process provider.
Exceptionally, clear data can be assigned to the profiles. This is the case if the users are e..B members of a social network whose online marketing procedures we use and the network connects the profiles of the users with the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.B. by consent within the scope of registration.
In principle, we only have access to aggregated information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. e.B., to a contract with us. Conversion measurement is used solely to analyze the success of our marketing efforts.
Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.
Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Audience ingesum with Google Analytics: We use Google Analytics to display the ads displayed within Google and its partners, only those users who have also shown an interest in our online offering or who have certain characteristics (e.B.g. interests in certain topics or products determined by the websites visited) that we transmit to Google (so-called "Remarketing", or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads meet the potential interest of users
- Types of data processed: usage data (e..B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Affected persons: users (e.B. website visitors, users of online services).
- Purposes of processing: marketing, profiles with user-related information (creating user profiles), remarketing, targeting (determination of target groups relevant for marketing purposes or other output of content), conversion measurement (measurement of the effectiveness of marketing measures).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
- Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection indicated to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, you may switch off cookies in your browser settings. However, this may limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary to specific areas: a) Europe: https://www.youronlinechoices.eu. (b) Canada: https://www.youradchoices.ca/choices. (c) USA: https://www.aboutads.info/choices. (d) Cross-territorial: https://optout.aboutads.info.
Services and service providers used:
- Google Analytics: Online marketing and web analytics; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.
- Target grouping with Google Analytics: . Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
- Google Ads and Conversion Measurement: We use the online marketing method "Google Ads" to place ads on the Google advertising network (e.B., in search results, videos, websites, etc.) so that they are displayed to users who have a suspected interest in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called "conversion tracking tag". However, we do not receive any information that can be used to identify users. Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
- Google Adsense with personalized ads: We use the Google Adsense service with personalized ads that display ads within our online offering and reward us for their display or other use. ; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
- Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, which display ads within our online offering and we receive a reward for their display or other use. ; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
Valuation platforms
We participate in evaluation procedures to evaluate, optimize and promote our services. If users evaluate us or otherwise provide feedback through the review platforms or procedures involved, the General Terms and Conditions of Use and the providers' privacy policy shall also apply. As a rule, the evaluation also requires registration with the respective providers.
In order to ensure that the evaluating persons have actually used our services, we transmit with the consent of the customer the necessary data with regard to the customer and the service used to the respective rating platform (including name, e-mail address and order number or article number). This data is used solely to verify the authenticity of the user.
Review widget: We include so-called "review widgets" in our online offer. A widget is a feature and content element integrated into our online offering that displays variable information. It can be represented e.B. in the form of a seal or comparable element, sometimes also called "badge". Although the corresponding content of the widget is displayed within our online offer, it is retrieved at this moment from the servers of the respective widget provider. Only in this way can the current content always be shown, especially the current evaluation. For this purpose, a data connection must be established from the website accessed within our online offer to the server of the widget provider and the widget provider receives certain technical data (access data, including IP address) that are necessary for the content of the widget to be delivered to the user's browser.
In addition, the widgets provider receives information that users have visited our online offer. This information may be stored in a cookie and used by the widgets provider to identify which online offers participating in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes.
- Types of data processed: contractual data (e.B. subject matter of the contract, term, customer category), usage data (e..B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Affected persons: customers, users (e.B. website visitors, users of online services).
- Purposes of processing: feedback (e.B. collecting feedback via online form), marketing.
- Legal bases: Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
Social media presences
We maintain online presences within social networks and process users' data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that users' data can be processed outside the European Union. This can create risks for users, as this could .B make it more difficult to enforce users' rights.
Furthermore, users' data within social networks are usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the user behaviour and the resulting interests of the users. The user profiles can in turn be used to, for example.B, display advertisements inside and outside the networks that are presumed to be in the interests of users. For these purposes, cookies are usually stored on the users' computers, in which the user's usage behaviour and the interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective processing methods and the opt-out, we refer to the data protection declarations and information of the operators of the respective networks.
We would also like to point out that these can be asserted most effectively by the providers in the case of requests for information and the assertion of data subjects' rights. Only the providers have access to the data of the users and can take direct action and provide information. If you still need help, you can contact us.
Facebook: Together with Facebook Ireland Ltd., we are responsible for the collection (but not further processing) of data of visitors to our Facebook page (so-called "Fanpage"). This information includes information about the types of content that users view or interact with, or the actions they perform (see "Things done and provided by you and others" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e..B. IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy Statement: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "page insights," to site operators to help them learn about how people interact with their pages and related content. We have entered into a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum) which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to comply with the affected rights (i.e. users can, for example.B information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, opposition and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data).
- Types of data processed: contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.g. websites visited.B, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Affected persons: users (e.B. website visitors, users of online services).
- Purposes of processing: contact requests and communication, feedback (e.B. collecting feedback via online form), marketing.
- Legal bases: Legitimate interests (Art. 6 sec. 1 p. 1 lit. GDPR).
Services and service providers used:
- Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
- Facebook: Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-out: Ad settings: https://www.facebook.com/settings?tab=ads.
- Pinterest: Social network; Service Provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA,; Website: https://www.pinterest.com; Privacy Policy: https://about.pinterest.com/de/privacy-policy; Opt-out: https://about.pinterest.com/de/privacy-policy.
Plugins and embedded functions as well as content
We incorporate functional and content elements from the servers of their respective providers (hereinafter referred to as "Third Parties") in our online offering. For example, these may be graphics, videos, or city maps (hereinafter referred to uniformly as "content").
The integration always presupposes that the third parties of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We make every effort to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may include, among other things, technical information about the browser and operating system, websites to be referenced, the time of visit as well as other information on the use of our online offer, as well as to be linked to such information from other sources.
Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Facebook plugins and content: We are jointly responsible, together with Facebook Ireland Ltd., for the collection or receipt of "event data" collected or obtained as part of a transfer (but not further processing) of "event data" that Facebook collects through the Facebook social plugins (and embedding features for content) that are executed, executed, executed on our online offer, or receive as part of a transmission for the following purposes: a) displaying content and advertising information that corresponds to the alleged interests of users; b) delivery of commercial and transactional messages (e.B. addressing users via Facebook Messenger); c) Improving the delivery of ads and personalisation of functions and content (e.B. improving the recognition of which content or advertising information is presumed to be in the interests of users). We have concluded a special agreement with Facebook ("Additional For Persons Responsible", https://www.facebook.com/legal/controller_addendum) which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the affected rights (i.e. users can, for example.B to send information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not receive information about individual users and are anonymous to us), then such processing does not take place within the scope of joint responsibility, but on the basis of an order processing contract ("Data Processing Conditions ", https://www.facebook.com/legal/terms/dataprocessing) , the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU data transfer https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, opposition and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.
Instagram plugins and content: We are jointly responsible for the collection or receipt with Facebook Ireland Ltd. as part of a transfer (but not further processing) of "event data" that Facebook collects or receives through Instagram (e..B. embedding features for content) that are performed, executed on our online offer, or receives as part of a transmission for the following purposes: a) Display of content and advertising information , which correspond to the presumed interests of the users; b) delivery of commercial and transactional messages (e.B. addressing users via Facebook Messenger); c) Improving the delivery of ads and personalisation of functions and content (e.B. improving the recognition of which content or advertising information is presumed to be in the interests of users). We have concluded a special agreement with Facebook ("Additional For Persons Responsible", https://www.facebook.com/legal/controller_addendum) which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the affected rights (i.e. users can, for example.B to send information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not receive information about individual users and are anonymous to us), then such processing does not take place within the scope of joint responsibility, but on the basis of an order processing contract ("Data Processing Conditions ", https://www.facebook.com/legal/terms/dataprocessing) , the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU data transfer https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, opposition and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.
- Processed data types: usage data (e..B. websites visited, interest in content, access times), meta/communication data (e..B device information, IP addresses), event data (Facebook) ("event data" are data that can be transmitted by us to Facebook .B via Facebook pixels (via apps or other means) and refer to persons or their actions; Data includes, for example.B information about visits to websites, interactions with content, features, installation of apps, purchases of products, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event data does not include the actual content (such as comments.B. written), login information and no contact information (i.e. no names, email addresses and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account), inventory data (e..B names, addresses), contact details (e..B e.g. e-mail, telephone numbers), content data (e.B.g. entries in online forms).
- Affected persons: users (e.B. website visitors, users of online services).
- Purposes of processing: provision of our online offer and user-friendliness, provision of contractual services and customer service, marketing, profiles with user-related information (creation of user profiles).
- Legal bases: Legitimate interests (Art. 6 sec. 1 p. 1 lit. f. GDPR), consent (Art. 6 sec. 1 p. 1 lit. a. GDPR), performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. (b. GDPR).
Services and service providers used:
- Facebook plugins and content: Facebook social plugins and content – This may include .B content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-out: Ad settings: https://www.facebook.com/settings?tab=ads.
- Font Awesome: representation of fonts and symbols; Service provider: Fonticons, Inc. ,6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Website: https://fontawesome.com/; Privacy Policy: https://fontawesome.com/privacy.
- Giphy: Embedded plugins and content – This may include .B content such as images, videos or texts and buttons; Service Providers: Giphy, Inc., 416 West 13th Street, Suite 207 New York, NY 10014, USA; Website: https://giphy.com; Privacy Policy: https://support.giphy.com/hc/en-us/articles/360032872931.
- Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the users. The integration is based on our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration. Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy.
- Google Maps: We include the maps of the "Google Maps" service of the provider Google. The data processed may include, in particular, IP addresses and location data of the users, but these may not be collected without their consent (usually carried out within the framework of the settings of their mobile devices); Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Privacy Policy: https://policies.google.com/privacy; Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.
- Instagram plugins and content: Instagram plugins and content – This may include .B content such as images, videos or texts and buttons that allow users to share content from this online offering within Instagram. Service providers: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
- Pinterest plugins and content: Pinterest plugins and content – This may include, for example.B, content such as images, videos or texts and buttons with which users can share content from this online offer within Pinterest. Service Provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA,; Website: https://www.pinterest.com; Privacy Policy: https://about.pinterest.com/de/privacy-policy.
- YouTube videos: video content; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.
- YouTube videos: video content; YouTube is integrated via the domain https://www.youtube-nocookie.com in the so-called "Advanced Privacy Mode", which does not collect cookies for user activities in order to personalize video playback. However, information on the user's interaction with the video (e.g.B. remembering the last playback location) can be stored; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy.
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permission is omitted (e.g. if the purpose of the processing of this data has ceased or they are not necessary for the purpose).
Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example.B to data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.
Our privacy policy may also contain further information on the retention and deletion of data that applies primarily to the respective processing.
Modification and updating of the Privacy Policy
We kindly ask you to keep up to know regularly about the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes to the data processing we perform make this necessary. We will inform you as soon as the changes require an act of participation on your part (e..B. consent) or any other individual notification.
If we provide addresses and contact information of companies and organizations in this Privacy Policy, please note that the addresses may change over time and ask you to check the information before contacting them.
Rights of data subjects
As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
- Right to object: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is subject to Article 6 (1) of the Year. e or f GDPR to object; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling in so far as it is related to such direct marketing.
- Right of withdrawal in the case of consent: You have the right to revoke consents given at any time.
- Right of access: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as to further information and copy of the data in accordance with the legal requirements.
- Right to rectification: You have the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you in accordance with the legal requirements.
- Right to erasure and restriction of processing: You have the right to request that you delete data concerning you immediately or alternatively to demand a restriction of the processing of the data in accordance with the legal requirements.
- Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request their transmission to another controller.
- Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of alleged infringement, if you consider that the processing of personal data concerning you is in breach of the provisions of the GDPR.
Definitions
This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are defined above all in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended for understanding. The terms are sorted alphabetically.
- IP masking: IP masking is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing
- Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the destination website. For example, we can track whether the ads we run on other websites were successful.
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"); Identifiable is a natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.B cookie) or one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
- Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data, which consists in the use of this personal data to identify certain personal aspects relating to a natural person (depending on the type of profile formation, different information regarding demographics, behaviour and interests, such as .B interaction with websites and their content, may be , etc.) or to predict them (e.B. interests in specific content or products, click-through behavior on a website or where about location). Cookies and web beacons are often used for profiling purposes.
- Remarketing: "Remarketing" or "retargeting" refers to the products for which a user is interested on a website.B for advertising purposes, for example, in order to remind the user of these products on other websites, e.B.g. in advertisements.
- Responsible: The "responsible person" means the natural or legal person, authority, body or other body that decides, alone or jointly with others, on the purposes and means of processing personal data.
- Processing: "Processing" means any operation or series of operations carried out with or without the help of automated procedures in connection with personal data. The term goes far and covers virtually every use of data, be it the collection, the evaluating, the saving, the transmission or the deletion.
- Target group formation: Target group formation (or "Custom Audiences") is defined when target groups are determined for advertising purposes, e.B. displayof advertisements. For example.B may be based on a user's interest in certain products or topics on the Internet, it can be concluded that that user is interested in advertisements for similar products or the online shop in which he has viewed the products. "Lookalike Audiences" (or similar audiences) are referred to when the content deemed appropriate is displayed to users whose profiles or interests are presumed to correspond to the users to whom the profiles were created. Cookies and web beacons are usually used for the purposes of creating Custom Audiences and Lookalike Audiences.
Created with free Datenschutz-Generator.de by Dr. Thomas Schwenke
Addition to VG Wort, Source: Terms and Conditions for T.O.M.dem Online Reporting System of VG WORT
Cookies and notifications about access numbers
We use "session cookies" of VG Wort, Munich, to measure access to texts in order to record the probability of copying. Session cookies are small units of information that a provider stores in the memory of the visitor's computer. A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains the indication of its origin and the storage period. Session cookies cannot store other data. These measurements are carried out by Kantar Germany GmbH using the Scalable Central Measurement Method (SZM). They help to determine the copy probability of individual texts for the remuneration of legal claims of authors and publishers. We do not collect personal data through cookies.
Many of our pages are provided with JavaScript calls, through which we report the accesses to the collecting society Wort (VG Wort).We thus enable our authors to participate in the distributions of the VG Wort, which provide the statutory remuneration for the use of copyrighted works in accordance with the 53 UrhG.
We can also use our services without cookies. Most browsers are set to automatically accept cookies. However, you can disable the storage of cookies or set your browser to notify you when cookies are sent.
Privacy Policy for the use of the Scalable Central Measurement Procedure
Our website and our mobile website use kantar Germany GmbH's "Scalable Central Measurement Method" (SZM) to determine statistical characteristics to determine the copy probability of texts.
Anonymous measurements are collected. Access number measurement alternatively uses a session cookie or signature to recognize computer systems, which is created from various automatically transmitted information from your browser. IP addresses are processed only in anonymized form.
The procedure was developed with respect to data protection. The sole aim of the procedure is to determine the probability of copying of individual texts.
At no time are individual users identified. Your identity is always protected. You will not receive any advertising through the system.